Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is a lot of potentials out there for businesses, specifically local businesses, because after a while, people near me' searches have raised drastically (using the advent of smart mobile devices), creating more opportunities for local businesses.
With the help of a Digital Marketing Agency that is certainly specialized in what is google ads or elsewhere, exactly what can a local business do to be able to tap into the vast opportunities offered by Google Ads to make more leads, traffic, and conversions?
Here are several tips:
Ad extensions - Ad extensions are extra pieces of information which might be added in your advertisement giving more details about your small business to users. Ad extensions range from such information as contact numbers, reviews, additional links aimed at your website, etc. Your ad extensions must be selected in accordance with your specific goals for creating the ad, and your partner Google Ads Agency may help you with this. For example, if you wish to direct the best way to to your physical store, you'll have location extensions, call-out extensions, etc.
Local service ads - This is a relatively new ad format on Google Ads, that's specially designed for local firms that offer a specific service. These ads have excellent performance since they're very relevant to the search. An added good thing about local service ads is that they give the business more prominence on Google Maps and you will be displayed on 'near me' searches.
Google product listings - Let your customers and other shoppers know very well what products you have in stock with Google product listings.
Customer reviews - Using your customer reviews on your own website is a great way of increasing conversions, given that they are placed well and therefore are positive reviews. How do you know which reviews can have a positive reaction to your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones should be displayed in your website.
Testing keywords - Run ads with assorted keywords to determine what ones will convert well. The best-performing keywords are able to be used for your SEO purposes.
Use local terms for keywords - Using local terms for keywords and also the copy can be be extremely appealing to shoppers and create a sense of pride within your local community. In addition, using local landmarks and locations might be beneficial to you as well.
Google's My Business page - This feature costs nothing for business users and makes it simplallows you for people to find information about your organization. This normally include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.
Negative keywords - Negative keywords can drain your financial allowance, rather than really get you any leads. Having a list of negative keywords is a good method of avoiding unwanted traffic which is irrelevant for a business, and will not get you any sales.
Optimised landing pages - More often than not, an advertisement will lead an individual to a business website's Home page and beyond this concept the user is predicted to navigate the site on their own and discover the products they may be interested in. Most users get fed up after a few years and abandon their intent to purchase anything. The solution for this is to have dedicated landing pages for the ad campaigns so that the consumer is directed to the merchandise or information they may be interested in.
Remarketing ads - Remarketing to prospects people who have already visited your web site previously is a great way of increasing conversions because these are people who had or have the interest to purchase your products.