Visitors landing on the entry page are believed to bounce should they:
Close your window or an open tab
Types a brand new URL
Leave the site by clicking the BACK button
Click one of the links on the page that can them to an alternative site.
Or the Session timeouts (generally taken as 30 mins)
Why most people are looking for ways to lower Bounce Rate?
The answer is simple - The lower the bounce rate, higher the opportunity of visitor browsing your web site pages and converting.
Google.com analytics specialist Avinash Kaushik claims:
"It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."
Now, the bigger question is - How to control the Bounce Rate?
Content - The content available on the website is the most important factor for bounce rate. If the information is highly relevant to the visitors expectations the chances are that they will not likely bounce from your internet site without visiting other parts of website. For E.g. if your website is about IT Conferences and so on landing page you might be talking about general stuff and never educating the visitors on the benefits of attending your conferences, then visitors more likely to leave your web site due to not enough desired information.
Website Load Time - Try to lessen the website load time - It's really hard to find patient visitors. Instead of using heavy animations on the complete page which takes lot of time to load, use animation only within the banner area and present text content in remaining the main page. This will make user read the information and in the mean time your animation will likely load.
Flow - Provide any visitors with proper entry ways to find their way. Do proper linking to the internal pages that guide the crooks to their regions of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.
Above the fold - All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that part of the website that you just see with out a scroll. Research states that 60% - 80% of visitors will not scroll your web site 'down the fold', and so the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear just as one unwanted guest. They are the biggest distraction, whenever a visitor is looking for some information and facts. Even the feedback popup, sometimes annoys the visitors and they bounce.
The previously referred to points really can help you reduce your website bounce rate
We at AfterTheNet - The Web Strategy Company follow the previously listed keyword technique to supplement our clients with basic towards the most advanced techniques for any goal they opt to reach with their website. Our step wise approach provides them with the complete visibility of the website - they will are missing out on very often, in absence of a trustworthy resource.